Cultural change efforts often focus on the social systems of the organization: the people. The challenge with this effort is the reality that organizational leadership turns over an average of every 2-5 years. Any change effort focused on the people has a short shelf-life.

Dr. James focuses on the formal systems of the organization. Creating cultural change at the operational level. Thus, creating an environment that does not require the leader to drive performance as the tactical operations and the spirit of the people are engaged to pursue the organizational objectives.